Hey Queens, I’m Lucy C, Ebow’s one and only Junior Account Exec, and welcome to my very first blog on The Ebow Edit! TikTok and Instagram have eaten up the screen time on my phone for brekkie, lunch AND dinner, so it was only right that I spill all about my fave trends and goss happening in the crazy world of social. We’re diving headfirst into the chaotic, weird, and wonderful world of social trends – because your FYP1 is probably 80% the same five audios and 20% AI being either really cool or terrifying, there’s no in between.
Let’s get into it.
AI Drama: Friend or Foe?
AI is giving “right-hand man2” one minute and “pls don’t steal my face” the next.
Denmark (yes, the land of hygge and great design) just said “not today” to AI deepfakes. They’re becoming the first country in Europe to give people copyright over their own face, voice, and body. Imagine AI trying to clone your vibe without permission? Denmark said: lawyer STAT.
People can now demand any dodgy AI-generated pics, vids or voice clips be deleted – and even get money for it – round of applause please! (Of course, there’s a cheeky exception for parodies and memes because let’s not cancel freedom of speech and memes in the same week)
For real tho: AI is low-key iconic when it’s summarising 50-page docs, turning your dog into a CEO, or helping you emotionally recover from being ghosted (no comment). But like any relationship – boundaries are key.
Why does this matter to you and your brand?
As AI continues to shape content creation, as well as benefit your internal teams by streamlining certain processes – such as endless Google Docs – it’s important to figure out where your own boundaries are as a brand and business, and where AI fits and where it does not. Just like you don’t let that one walking red flag back into your DMs, we shouldn’t let AI roam around with zero limits. Not sure how to get started? No worries, we’re here to help if you need some guidance 🙂
Catch the tea3 here: LinkedIn post spillin’ the deets
TikTok Trend Watch: “Something to Take the Edge Off”
You know the one. Two fingers = fake cig = instant chill. This trend has taken over my FYP1 and honestly, I’m not complaining .
It’s called the “Something to take the edge off” trend, and it’s just… ✨perfect✨. It started as a lol at cigarette breaks but turned into people sharing their personal (and often ridiculous) ways to unwind. Like, someone did it for opening a bag of crisps after a stressful email. I felt that fr4
From a cuppa tea to crying in the airport lounge – it’s relatable, funny, and so real.
Even brands are jumping on it. Charlotte Tilbury used it to plug their new blush and honestly? Marketing team deserves a raise. And Marks & Spencer? They said “Hold my Percy Pigs” and absolutely nailed it.
Why does this matter to you and your brand?
Trends like this show how relatable humour and low-fi creativity can build serious brand engagement. You don’t always need a 6-figure shoot, just join the convo with personality! Get started by figuring out your brand purpose and TOV on different platforms (and if you haven’t already – give us a shout!). With this info, you can then work out whether trends are suited to your brand, which ones are worth your time and which ones are best avoided.
This is NOT a drill: We have a Freaky Friday sequel – Freakier Friday!
Millennials had Lizzie McGuire. We had Victorious. But Freaky Friday? That movie was cross-generational slay.
And guess what? It now has a SEQUEL. This month . My inner child is screaming.
Jamie Lee Curtis (aka our cool movie mom forever) even showed up to a fan gathering where people were singing their hearts out to the OG soundtrack.
Also, Chad Michael Murray. That’s it. That’s the sentence.
Why does this matter to you and your brand?
Right now, we’re in a nostalgic era or Nostalgic Economy, if you will. Tapping into throwbacks and trends is a very smart emotional way to spark audience engagement, especially with certain demographics. Although Gen Z might not remember 2003, we still feel the vibes. Keep your eyes peeled for a rumoured Camp Rock 3 over the next year – this reunion will break me.
Other Trends I’m Obsessed With RN
Because why stop at just three?
- Model Walk Trend: Strutting like it’s Paris Fashion Week, even if you’re walking to the fridge.
Iconic energy - Jet2 Holidays Propaganda: I don’t know what kind of witchcraft their marketing team is doing, but I now want a Jet2 holiday more than I want a love life.
One | Two - “Propaganda I’m Not Falling For” Trend: Except I am falling for it. Every time.
This one | And this dog - Holy Airball Trend: Absolute chaos. Pure giggles.
Chef Ramsay? | Also this one
Trends are moving, FAST. The brands winning on TikTok are the ones who are acting in real time. By the time you wait for sign-off from all five departments, the trend is not trending as it used to. Speed – with strategy – is key to success with hopping on social media trends. We LOVE social here at Ebow, but not just social for the sake of it. So if you feel your brand could do with a social overhaul – or even just a bit of a strategic sanity check – you can get in touch here.
Final thoughts from yours truly
Whether it’s AI doing the absolute most or TikTok trends helping us laugh through the tears of movie reunions, one thing’s for sure – we’re all just trying to vibe and survive.
Set those digital boundaries. Hop on a trend while it’s still hot. Romanticise your life. Take the edge off with a tea, a meme, or a dramatic model walk to the bin.
Catch you guys later, I’ll be back soon – fear not.
Glossary of Terms
- 1. FYP – For You Page
- 2. Right-hand man – a very important assistant who helps someone do a job
- 3. Catch the tea – to hear or receive gossip or juicy information. It’s similar to “spill the tea,” which means to share that information.
- 4. fr – for real
If some of the terms above left you running to Google — that’s perfectly fine. It’s our job to make sense of it all for you. Get in touch, and we’ll translate the cultural landscape into results.