Unforgettable golfing experiences.
Challenge
Swing Golf curates unforgettable Irish golf tours for groups from all around the world. Ebow was tasked with researching and designing a website to facilitate what can be a complex booking experience.
Solution provided by Ebow
Clients’ needs are paramount to Swing Golf, and it was only fitting that the site reflected the premium customer experience, while also visually communicating the beauty and romance that Swing’s satisfied clients felt during their golf tours. To that end, we focused obsessively on the user journey, creating a user-centric golf tour planner to bring simplicity to the booking process.
Through an iterative process of UX and content design, the end result is a user experience that brings clarity and ease to the process of planning and booking the dream golfing experience. A well-designed and easy to use CMS allows Swing Golf to easily expand their offering, establishing a platform for continued growth
to 25.8
Services Provided
Stakeholder Engagement and User Research
UX Research and Design
UI Design
Content Strategy
Copywriting
Search Engine Optimisation
Development
Video and Animation
Planning a golf trip on our new site has never been easier thanks to the award-winning efforts of Ebow Digital.
Ebow designed a user-friendly interface, with detailed course information, and a personalised tour planner to help make our user experience an unforgettable one. Their expertise and passion shone throughout this project and I highly recommend them for the creation of seamless and enjoyable digital products and projects.
What are the European Search Awards?
The European Search Awards are a prestigious celebration of excellence in the realm of digital marketing and search engine optimisation. The European Search Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.
Search is a primary driver of revenue to SWINGGolfIreland.com and recognition in these awards is not only a major achievement, but a major signifier that our clients investment in their new website is paying off and affecting the bottom line.
What did we win?
Best Use of Search – Travel / Leisure (SEO) Ebow Digital & SWING Golf Ireland – A Successful Tee Off: Driving Growth with SEO
Our SEO campaign for SWING Golf aimed to boost organic traffic, conversions, and revenue. This coincided with a full website redesign, maximising its ROI by attracting high-value visitors and driving sales.
Here were our specific, quantifiable targets:
1) Traffic and rankings:
Increase organic website traffic by 50% within 12 months
Improve ranking positions of high-value keywords by 30% within 12 month
2) Conversions:
Increase overall website conversion rate by 5% within 6 months
Increase organic traffic conversion rate by 2.5% within 6 months